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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク The Trillion Dollar Campaign ： ウィキペディア英語版 The Trillion Dollar Campaign ''The Trillion Dollar Campaign'' is an outdoor advertising campaign launched in 2009 to promote the newspaper ''The Zimbabwean'' in South Africa. The campaign was created by advertising agency TBWA Hunt Lascaris with the goal of both increasing awareness of the newspaper itself, and of the growing problems of hyperinflation in Zimbabwe and increasing restrictions on free speech by the government. ''The Trillion Dollar Campaign'' made extensive use of Zimbabwean banknotes, repurposing them as printing paper for handouts, billboards, and poster advertisements. The campaign was highly successful, and gathered significant publicity; first in other South African newspapers, then in other media such as television and radio, and finally in international publications such as ''The Guardian'' and ''The Times''. ''The Trillion Dollar Campaign'' went on to win several honours from the marketing community, receiving Golds at The Art Directors Club Awards and the ANDY Awards, and taking home the Grand Prix in the Outdoor category of the 2009 Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry. ==Production== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Trillion Dollar Campaign」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.